Fashion Story

App review by
Christopher Healy, Common Sense Media
Fashion Story App Poster Image
Cute sim, but requires too much attention and real money.

Parents say

age 13+
Based on 8 reviews

Kids say

age 9+
Based on 6 reviews

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A lot or a little?

The parents' guide to what's in this app.

Ease of Play

There's a very easy, user-friendly interface. But in order to make sure you don't lose the clothing orders you've placed, you need to make sure you check back in with the game when those orders are due. The amount of attention you need spend on it (not to mention the time) makes the game more difficult to keep up with in the long term.


Certain items can only be purchased with "gems." You start the game with 10 gems, but there's no way within the game to earn any more. You can only get them by buying "gem packs" with real money -- anywhere from $5 to $100.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Fashion Story is a business simulation game that allows players to run their own clothing boutique. Kids will have to keep buying new items to sell in their shops, and each time they order clothing, they will be told how long it will be before the order arrives. If they fail to check back in with the game at the proper time to receive their order, the order will have expired and the player will have wasted their in-game money. Kids can receive items instantly by spending gems. They can also spend gems to buy certain items that are not purchasable with regular in-game coins. However, after they use up the initial 10 gems they're given at the start of the game, kids will then need to spend real money to buy any more gems. Gem packs can cost anywhere from $5 to $100 in real money. Also, be aware that in order to get the fullest from the social aspect of the game (visiting friends' shops, commenting on their stock, and trading gifts with them), kids will need to sign up for an ID with the network, Storm8. Once "friend-ed," other Storm8 members can also write comments on your child's Storm8 profile wall.

User Reviews

  • Parents say
  • Kids say
Adult Written byTessa C June 19, 2020

Boring and just a click click click buisness sim

I downloaded it and it wasn't what I wanted. I wanted to be creative and design clothes but you just run a buisness. Awful and boring yet still asks for mo... Continue reading
Adult Written byEvansN December 16, 2019

Gets boring really quick !!!!

It was great at the beginning you earn gems regularly by videos offered to watch daily up to 6 times and each time you got a gem but the longer you play the vid... Continue reading
Teen, 13 years old Written byYakkoMustChange June 24, 2017

This is not for Fashion Story, but it is for some other TeamLava/Storm8 game

I never played Fashion Story, but the reason why this review is going here on the article for that game is because I couldn't find anywhere to directly rev... Continue reading
Kid, 10 years old December 22, 2015

13? Seriously!

this is a good game, nothing to really worry about

Is it any good?

FASHION STORY looks adorable and has a very nice, user-friendly interface, which will make it very appealing to kids. However, it is also one of those insidious "velvet rope" apps that appears free (to suck you in), but once playing, you realize that you need to spend real money to have fun. Without purchasing "gems" -- which you can't earn in the game otherwise -- you won't be able to buy a lot of the coolest, most interesting fashions for your store, or a lot of the best-looking decorations. You also won't be able to have shipments of clothing delivered instantly to your shop. And without instant delivery, you're forced to check back in with the game repeatedly, to make sure you're there when clothes are delivered. And if you're too late, you lose everything, including the in-game money you spent. In essence, the game will either eat up your time and attention, or it will eat up your real money.

App details

  • Devices: iPhone, iPod Touch, iPad
  • Price: Free
  • Pricing structure: Free
  • Release date: April 14, 2011
  • Category: Simulation Games
  • Publisher: TeamLava
  • Version: 1.0.2
  • Minimum software requirements: iOS 3.0 or later
  • Last updated: August 25, 2016

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