VSCO is a photo editing and media sharing tool. The free version gives users access to standard editing tools, such as white balance, exposure, contrast and a sampling of the available presets. Users can scroll and test out presets themselves or can tap on the “for this photo” feature, which displays a collection of suggested presets for each specific photograph. The free version also allows users to explore others’ photos and find inspiration in curated portfolios that include collections such as “humankind,” “editorial,” “summer,” and “style” to name a few. Users can share their images and videos to the app’s feed and/or share them directly from VSCO to other social media or digital platforms, including Facebook, Snapchat, WhatsApp, email, or text. Paid membership grants users access to over 170 presets and more sophisticated editing tools, including editing tools for video and vintage film re-creation. Membership also opens the door to photo challenges, editing tips, and tutorials. User’s edited photos are collected in their personal studio. They can also design a journal entry, which allows them to tell a story with a collection of their favorite photos. Users can also edit videos and post them to VSCO. And members can create a DSCO, which is essentially a GIF.
In addition to editing photos and creating content, kids will be able to directly communicate with users if they mutually follow each other. VSCO users can follow other members to consistently see their content on their feed and to communicate with them through private messaging. A tool for artistic self expression and inspiration, the material posted represents diverse interests, points of view, and realities. Most of the material is appropriate for all ages, but some material depicts sexy, suggestive, or substance-related material. Users can report inappropriate content -- such as nudity or violence -- for removal.