YouTube Kids

App review by
Patricia Monticello Kievlan, Common Sense Media
YouTube Kids App Poster Image
Kid-targeted videos best with parental guidance.

Parents say

age 10+
Based on 58 reviews

Kids say

age 8+
Based on 60 reviews

A lot or a little?

The parents' guide to what's in this app.

Educational Value

Kids can learn a variety of things from YouTube Kids, depending on the channels they choose to watch. The learning content has channels that directly instruct kids in certain areas such as number sense, computation, reading, and days of the week. Content in other areas also has learning potential; for example, Reading Rainbow and Sesame Street help teach letter recognition and reading. There's also a lot of non-educational content available, as well. Bottom line? YouTube Kids definitely has content that facilitates learning, but with so much to choose from, parents might have to specifically steer kids toward that content to make it happen.

Ease of Play

With big buttons for little fingers and easy navigation, browsing and watching videos is a snap.

Violence & Scariness

Mild cartoon violence in some clips. Some potentially creepy images for younger viewers, as in "Figaro Pho," which features a character who faces phobias and is drawn in a Tim Burton style. Curated content updated periodically, so degrees of violence and scariness may fluctuate. Also, sometimes scary images are embedded in what at first seem to be kid-friendly videos (e.g., some videos at

Sexy Stuff

Curated videos updated periodically. Presence of potentially inappropriate content may fluctuate; parents have reported videos containing racy and explicit images (from crotch grabbing during a Michael Jackson dance tutorial to nudity). The "Older" category can contain scantily clad people, suggestive dance, and references to sex, though parents can also hand-select channels to prevent their kids from seeing this content.


Curated videos updated periodically. Presence of potentially inappropriate content may fluctuate; parents have reported videos containing profanity. The "Older" section of the app can contain words like "f--k," though parents can hand-select channels to prevent kids from seeing this content.


Some videos contain kid-focused ads (e.g., for TV shows and websites like Mother Goose ClubDiscover the Forest, for fast food or junk food from Burger King, Coca-Cola, ConAgra Foods -- some look more like contests and entertainment than ads, making it hard for kids to know they're being marketed to). You can skip most after a few seconds. Videos featuring branded content aren't marked as advertising, are mixed in with other videos; also, parents have reported seeing occasional ads with inappropriate content. Some videos are focused on products (e.g., backpacks, toy sets), often titled and filed under "Unbox It" (e.g., a video on the Brick Queen channel features unboxing of a Pokémon toy). Other branded content includes videos featuring Disney dolls, Hasbro products, and whole channels from brands such as McDonald's (it includes videos about Happy Meal toys). A YouTube Red subscription eliminates ads.

Drinking, Drugs & Smoking

Curated videos updated periodically. Presence of potentially inappropriate content may fluctuate; parents have reported videos containing wine and beer.

What parents need to know

Parents need to know that YouTube Kids is a kid-targeted portal to YouTube aimed at preschoolers to tweens that features curated, ad-supported TV shows, music, educational videos, and user-created content. As of 2019, there's also a YouTube Kids website. It's worth noting that since there are regular updates, the channels and videos are always subject to change. The app continues to draw lots of public scrutiny and controversy for including some clearly inappropriate videos and ads (with nudity, alcohol, and profanity), as well as fast food and junk food ads that push unhealthy food (some of which look a lot more like entertainment than advertising, making it hard for kids to know they're being marketed to). If parents sign up for a YouTube Red subscription, there are no ads, and kids can watch offline. Families can also access it via television, depending on their device.

Though much of the content most kids will encounter isn't problematic, the fact that any made it into the rotation means YouTube's curation process isn't perfect (details of how titles are curated are slim; publicly, Google says it's "a mix of automated analysis and user input"), so adult oversight is key. Parental control features are available -- such as a timer, the ability to block videos or channels, and a way to disable the search feature -- and parents can create their own passcodes. Also, parents can set up accounts for their kids that are pre-populated with content customized for their child's age: Parents can select "Preschool" for videos geared toward kids four and under, "Younger" for kids five to seven, and "Older" to include content for kids age 8 through 12, like more gaming and music videos. Note that if you choose "Older," there is a warning that kids will see more mature content; it can include words like "f--k," scantily clad dancers, and mildly sexy content, though direct searches for those things don't work. For more control, parents can customize exactly what videos their children see by creating an account with the  "Approved Content Only" setting, where parents whitelist specific channels and videos that kids can view. Kids can set their own passcode to keep siblings out of their profile, but parents can override it or create it themselves. In addition to direct, kid-targeted ads, the app has whole channels dedicated to products such as Hasbro toys, Lego, and even McDonald's, as well as lots of videos in which kids can watch someone "unbox" a wide variety of toys. Some videos have mild cartoon violence, potentially creepy images, and somewhat suggestive content (crotch-grabbing during a Michael Jackson dance tutorial, for instance). Parents may want to talk with their kids about the product- and brand-centered channels before letting kids find them on their own and monitor kids' viewing in case adult content sneaks through. Bottom line? Though YouTube Kids is well made and fun to use and offers a lot of videos that are perfectly fine for kids, the outliers and the frequency of branded content mean it's essential for parents to stay involved -- just as with any media product that contains ads or potentially iffy content. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change.

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User Reviews

  • Parents say
  • Kids say
Parent of an infant-year-old Written byMZabel April 12, 2015

Common Sense Media needs to revisit this review

I'm a pediatrician and was excited about this app when it launched since so many patient's parents ask me about sites and apps their kids can use safe... Continue reading
Adult Written byAnonymous92254 February 8, 2019

YouTube Kids Is Just Dumb

Why would older kids want to watch these stupid "learning and fun" videos when kids like me want to listen to dubstep and trap and parodies, that kind... Continue reading
Kid, 12 years old March 27, 2018

Making kids 10-12 feel worse about digital entertainment.

YouTube Kids is about ages 3-7. Kids ages 10-12 there’s basically nothing good even in the real world like parks and stuff (Thank you Turtle Bay). You have to b... Continue reading
Teen, 17 years old Written byTortilladog April 6, 2020

This app makes no sense.

(I only put 18 and up because I could not think of any rating. This app is for no one.) This app is horrible! When I was 12, I could not watch appropriate YouTu... Continue reading

What's it about?

YOUTUBE KIDS lets kids roam through a vast menu of YouTube videos geared toward children. Kids can browse by swiping left and right, or they can view videos and channels through the categories that appear at the top of the screen. "Shows" features clips and full episodes of popular children's programming (like Winnie the Pooh and Thomas and Friends); "Music" clips include classic and contemporary kids' songs. The "Learning" section includes access to education-focused clips from sources including Khan Academy, PBS Kids, and TED-Ed, and the "Explore" section features a sprawling range of user-created content, toy-related videos (including many "unboxing" clips), and a more random array of kid-friendly content, as well as channels created by brands such as McDonald's. The "Older" section of the app has more mature content, including dancing to Rihanna's "Love on the Brain" and home video from Britney Spears' Vegas act. Some videos have ads. Once kids have viewed a few videos, a Recommended menu appears at the top, where kids can view more videos related to those they've previously viewed. In the "grown-ups only" Settings menu, parents can toggle sounds on and off, disable search (which limits viewable videos to only those on the home screen), and clear the watch history. They can also toggle on "approved content only" to restrict what kids can see. If parents choose "verified" channels, it means the content was approved by a human and not an algorithm. That section requires reading skills to access; above a number pad is the message, "Please enter the numbers seven, nine, three, eight." Parents can also create their own custom passcode. The timer function lets parents limit their kids' use of YouTube Kids, and kids can use a colored progress bar to track how much time remains. After the time has elapsed, a cute "Time's Up!" animation appears, and kids are locked out of further viewing until or unless their parents enter an access code.

Is it any good?

Even though it has drawn controversy for branded content and inappropriate videos slipping through the curation process, this app has potential as a family's go-to way for kids to watch videos online. The timer feature on YouTube Kids is a standout, letting parents set clear limits on their kids' screen time. And kids will love its whimsical visuals and silly sound effects, which will have them swiping through the video gallery with ease. They'll also love the Recommended menu, where they'll find suggested videos related to those they've previously viewed. Most importantly, parents can now whitelist channels, disable search, and only pick channels that are curated by humans, so if you're worried about what content might pop up, you can preview it all yourself to make sure it's a good fit for your kid. Bottom line? As with any tool for letting kids view videos, context and supervision are key: Parents should be close by to monitor which videos (and ads) their kids view and to give context and criticism as needed -- and to deal with any unexpected videos that may pop up.

Talk to your kids about ...

  • Families can talk about which YouTube channels and videos are OK to watch. What are your family's rules? What content is right -- and potentially wrong -- for your family? What should kids do if they come across an inappropriate video on YouTube Kids or elsewhere?

  • Discuss the video categories in this app: How are the videos in the mostly user-created "Explore" section different from those in the other sections?

  • Kids might encounter ads and branded content when they watch videos; encourage them to talk about what they see, and help them understand what they've viewed. Discuss the unboxing channels and product-related content: What's the purpose of those channels? What are they designed to make kids want to do? Is advertising harmful to kids?

  • The "Learning" section has videos from PBS Kids, TED-Ed, and Khan Academy. Talk about when kids might view these videos. Are there different rules for educational content vs. stuff that's just for entertainment? Why or why not?

  • Tell your kids whether you'll use the timer, and explain how it limits kids' time in the app. Talk about your family's rules for screen time and why they're important.

App details

For kids who love variety

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