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App review by
Patricia Montic..., Common Sense Media
Yubo App Poster Image
Swipe right to find new Snapchat friends; not for kids.

Parents say

age 16+
Based on 5 reviews

Kids say

age 16+
Based on 3 reviews

A lot or a little?

The parents' guide to what's in this app.

Educational Value

Created for entertainment and not intended for learning.

Ease of Play

A basic tutorial walks users through how to swipe left and right, and it insists on making you follow the developers as an example.


The terms of service prohibit images of violence or images that might incite violence, but user-generated content could contain violence.


Despite terms of service that specify that photos cannot be sexual in nature, many photos are sexually explicit. Plus, Yellow is based on Tinder, which connects people based solely on location and whether people "like" each other's appearance. Tinder is reportedly known for being used as a hookup site for sex, and it's possible that Yellow users might use Yellow for the same purposes.


Though most of the app's content is images, not text, some users' profiles include bad language, and other user-generated content could contain profanity.

Drinking, Drugs & Smoking

Though the app itself doesn't contain substance references, user-generated content can and does show substance use.

What parents need to know

Parents need to know that Yubo (formerly Yellow - Make New Friends) is a social media app for iOS and Android devices that lets users create a profile, share their location, and flip through images of other users in their area. It's similar to Tinder in that users are invited to swipe right on profiles they like and swipe left on profiles they don’t, and you can endlessly browse the profiles of people in your area. Technically, users must be over 13 to use the app, but there's no age verification; as long as a kid has a phone and puts in an age that indicated they're over 13, they can use the app. In late 2017, the app's developers responded to criticism by developing a teen-focused guide for staying safe on Yellow, but the guide is accessible only as a PDF on the developer's website, not within the app itself, and any kids who happen to read it will find a series of recommendations that mostly amount to asking users to report bad behavior. With limited features and problematic privacy issues, there's not much to recommend this app. Read the app's privacy policy, which is embedded within its terms of service, to find out more about the types of information collected and shared.

User Reviews

  • Parents say
  • Kids say
Adult Written byco_mom July 14, 2018

Dangerous Site for Kids and Teens

We are usually pretty conscientious about what apps we allow my daughter to download to her phone (we use the parental approval controls through Apple) but this... Continue reading
Parent Written byMaple J. August 6, 2018

I’m in the Middle

Some people are on there to make friends while other people’s want relationships. Although it can be inappropriate for teens I trust my daughter to make good de... Continue reading
Teen, 15 years old Written bysaskiaw._ April 1, 2018

Too mature and easily dangerous

As an informed child myself about how dangerous any “dating” app or social media in general can be I definitely think that this app is very dangerous, it is eas... Continue reading
Teen, 16 years old Written byRosenna December 6, 2018


I used the app for about a month because my friend and I were bored. Basically I got around 500+ adds or so, although surprisingly out of those hundreds there w... Continue reading

What's it about?

In YUBO users create a profile with photos and then can swipe left to pass or right to "love" other users' profiles. If two users swipe right on each other's profiles, they can chat. User profiles share a lot of personal information: To use the app effectively -- you'll be advised frequently while you use it -- you must enable location services so that the app can geotag your location. You can opt to hide your city and hide people's ability to find you, but you can't set your profile to be strictly private. You don't have the option to make your profile private, and your profile can be viewed by anyone in a particular radius of your real-life location, though you can hide yourself from the Swipe feature. The app has a built-in barrier to limit profile views by users' reported age: Users under 18 can only view profiles of users age 13 to 17, and users over 18 can only view profiles of users over 18 -- though again, there's no age verification, and the slider for the Live feature goes from 13-25.

Is it any good?

Though there's been some movement to give parents and teens information about using the app, it's still not a safe environment. Other than a limited direct-chat feature that's unlocked when two users swipe right on each other, there's not much built into this app that isn't available elsewhere, and Yubo doesn't offer its own inventive features (such as fun filters) or any privacy settings to speak of. Plus, the ability to watch live videos of others just feels intrusive and creepy, and the superficial swiping mechanic sends a less-than-stellar message about making friends, since it's mostly based on appearance. Overall, the safety concerns are still profound enough to negate any value.

Talk to your kids about ...

  • Families can talk about the long-term effects of sharing what are assumed to be private moments through apps like Yubo, Snapchat, and Instagram.

  • Encourage kids to be smart about what and how they share online in general. We have some great tips on safety and being a good digital citizen.

  • Like Tinder, Yubo's looks-only "like" or "pass" matchmaking style may send some users into a self-criticism frenzy if they don't receive a lot of "likes." Read Common Sense's blog post "Is Social Media Giving Your Teen a Negative Body Image?

  • Parents also can remind kids that nothing, once posted on the internet, ever really goes away -- and it can come back to haunt them.

App details

For kids who love social networking

Our editors recommend

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

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