Duck Dynasty TV Poster Image

Duck Dynasty



Small business reality show highlights family bonds.
Popular with kidsParents recommend

What parents need to know

Positive messages

The series sends the message that family is first, business is second. It also challenges conventional ideas about what multimillionaires look like and how they live. Some sexist messages some through in dialogue.

Positive role models

Willie is college educated and works hard to build and maintain the success of the company. He is sometimes accused of being a "sissy" thanks to spending less time in the backwoods, but the entire family respects his work as CEO of the company. Phil Robertson has some sexist ideas about men and women.


Characters show hunting rifles with slow-motion close ups. Scenes of people hunting game, catfish angling, and catching frogs.  Animals are chopped up and skinned. Willie occasionally loses his temper, and yells and kicks things when family members don't do their job.


References to getting married and what makes a good wife, but these comments are not sexual.

Not applicable

The series features the family business, Duck Commander Company. Apple computers are visible.

Drinking, drugs, & smoking

Occasionally beer is visible.

Parents Need to Know

Parents need to know that Duck Dynasty contains very positive messages about family and working hard. Expect references to religion, as well as some sexist comments from some of the older characters in this reality show. Hunting, guns, and animal skinning is part of everyday life.

What's the story?

DUCK DYNASTY is a reality series featuring a family-run multimillionaire business in the backwoods of Louisiana. CEO Willie Robertson runs the Duck Commander Company, a multimillion dollar empire that began when his father and avid duck hunter Phil Robertson invented a new kind of duck caller that transformed the sport. Working as his staff are several family members, including Willie's brother Jase and his Uncle Si. Always adding her support is Willie's mom, Ms. Kay. Things don't always run smoothly, especially when his family spends more time catching frogs and catfish angling than they do fulfilling orders. Despite some frustrating moments, Willie and the clan are always reminded to put family before business, and to always stay true to themselves.

Is it any good?


Duck Dynasty is about the trials and tribulations of running a family business against the backdrop of the family's backwoods cultural heritage and lifestyle. The show challenges traditional ideas about what a multimillion dollar company is, and who runs it. It also highlights the notion that having a successful company or wealth does not have to change a person's way of life.

The show's focus on hunting and related activities will not appeal to some, and others may not care for some of the sexist attitudes portrayed by older members of the family. But the new generations of Robertsons featured here show us how they are embracing their traditions while infusing it with more progressive ways of thinking. More importantly, they are all sending the message that nothing is more important than family.

Families can talk about...

  • Families can talk about way successful business people are depicted in the media. What are the differences between how they are portrayed in shows like The Apprentice vs. the images you see here? Do you think this show is attempting to break down stereotypes about who can be successful in business?

  • How realistic do you think this show is? Do you think the characters are playing up their "backwoods" personalities and activities to be more entertaining? How would you find out?

TV details

Premiere date:March 21, 2012
Cast:Jase Robertson, Phil Robertson, Willie Robertson
Genre:Reality TV
TV rating:TV-PG
Available on:DVD, Streaming

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What parents and kids say

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Parent Written byloveyou2muah March 27, 2012

Great Americans!

The Robertsons are now our favorite show and we can't wait to see it next week! They are REAL Americans! Refreshing, respectful, hard working , funny, intelligent. FAMILY IS IMPORTANT and they proudly carry that fact.They show so many of us how we have lost touch with what matters in life! They remember who gives them all good things and are wonderful role models. I must say they have taught me to never judge a book by it's cover.REALLY WONDERFUL !!!!! Love you Robertsons!
What other families should know
Great messages
Great role models
Teen, 14 years old Written byNASCAR101 January 28, 2013

funny, but inappropriate

phil talks about sex, and willie gets told lots of fat jokes
What other families should know
Great messages
Great role models
Too much violence
Too much sex
Too much swearing
Parent Written bypvm April 11, 2012

Family friendly

I like this show it is family friendly. It teach everyone that money is not everything. That family is the most important thing in life. They seem happy with money or with out money. It is funny to see family have a good time. I love how Phil aways says the new way are not always the best ways. I think he is right.
What other families should know
Great messages


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