Littlest Pet Shop

Website review by
Erin Brereton, Common Sense Media
Littlest Pet Shop Website Poster Image
Popular with kids
Virtual world packed with product plugs.

Parents say

age 8+
Based on 4 reviews

Kids say

age 8+
Based on 16 reviews

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A lot or a little?

The parents' guide to what's in this movie.

Positive Messages

Although the site doesn't delve too much into the basics of caring for a pet, it can be a starting point for parents to talk to kids about how having a pet can teach responsibility. Predetermined chat and post responses also encourage kids to communicate positively.

Violence & Scariness
Sexy Stuff
Language

To avoid bad language and/or negative comments, virtual pet photos posted to the site can only be rated using predetermined terms like "terrific" and "awesome." Chats are filtered.

Consumerism

Info on Littlest Pet Shop and other Hasbro products is everywhere; you can download product-related stuff like wallpaper and watch videos (some of which are commercials), and there's information on where to buy Pet Shop pets.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that all kids, regardless of age, are asked to enter parent's e-mail address to register on the Littlest Pet Shop website. Premium membership, which costs $5.95 for a month, gives you some special privileges, such as giving virtual gifts to other premium members, and provides Kibble Coins, the site currency, for kids to spend on virtual pet accessories. Under the CCPA law you have the right to protect your personal information. Make a Do Not Sell request to Littlest Pet Shop.

User Reviews

  • Parents say
  • Kids say
Parent of a 3-year-old Written bytocoole4u1029t February 12, 2010

Wonderful site

My kids love to go there. It is very safe and fun for children. I recomend not to go on vips because they are now starting to have problems... I take that somet... Continue reading
Parent of a 9-year-old Written byellas March 3, 2010

how i love it

i think that i love it.
Teen, 13 years old Written bycaramelpuppy December 12, 2013

It closed down.

This site was great before it closed down.. Brings back so much memories.. There was so much to do, even if you're not a member.
however membership is need... Continue reading
Kid, 8 years old August 17, 2011

nothing can really hapen :)

nothing can happen if you spell a swear word it will be in red so everythings fine the sad thing is it will be canceled in december like the old one :(

Is it any good?

Kids don't need to own one of Hasbro's Littlest Pet Shop pets to use the LITTLEST PET SHOP ONLINE site -- but chances are, after spending some time on it, they may want one. The site gets points for being easy to use. A cute character walks you through the registration process, and throughout the site, guides and other user avatars greet you by blinking and wiggling their ears.

Product plugs abound: The emphasis in both the general product information section of Hasbro's site and the pet-centric virtual world is definitely on Pet Shop products. (One section encourages girls to create a scrapbook and wish list to "keep track of the pets you own and the ones you want.") If you do buy one of the toys in a store, you'll get a code to unlock special rewards on the site. Yet there's still plenty of fun to be had without purchasing a pet. Kids can create their own animal avatar and play fun games like Connect 4. They can also cruise around and chat -- safely -- with other users, making the virtual Pet Shop world a fun place to visit.

Online interaction: Users can chat with each other on the site using predetermined phrases or by keying in words -- but a filter blocks any inappropriate ones.

Talk to your kids about ...

  • Families can talk about how much time is too much time to spend in a virtual world. When is it better to play in the "real" world?

  • This site offers a paid membership that lets you do different things on the site, which can be a great way to get kids to talk about money. Ask your child, "What do you know about saving and spending?"

  • Like all pets, virtual pets require care -- which is a great way to learn how to be responsible. What do you need to do to care for a pet?

Website details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: September 4, 2020

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