A Lot or a Little?
What you will—and won't—find in this website.
Although the site doesn't delve too much into the basics of caring for a pet, it can be a starting point for parents to talk to kids about how having a pet can teach responsibility. Predetermined chat and post responses also encourage kids to communicate positively.
To avoid bad language and/or negative comments, virtual pet photos posted to the site can only be rated using predetermined terms like "terrific" and "awesome." Chats are filtered.
Did you know you can flag iffy content? Adjust limits for Language in your kid's entertainment guide.Get started
Products & Purchases
Info on Littlest Pet Shop and other Hasbro products is everywhere; you can download product-related stuff like wallpaper and watch videos (some of which are commercials), and there's information on where to buy Pet Shop pets.
Parents Need to Know
Parents need to know that all kids, regardless of age, are asked to enter parent's e-mail address to register on the Littlest Pet Shop website. Premium membership, which costs $5.95 for a month, gives you some special privileges, such as giving virtual gifts to other premium members, and provides Kibble Coins, the site currency, for kids to spend on virtual pet accessories. Under the CCPA law you have the right to protect your personal information. Make a Do Not Sell request to Littlest Pet Shop.
Is It Any Good?
Kids don't need to own one of Hasbro's Littlest Pet Shop pets to use the LITTLEST PET SHOP ONLINE site -- but chances are, after spending some time on it, they may want one. The site gets points for being easy to use. A cute character walks you through the registration process, and throughout the site, guides and other user avatars greet you by blinking and wiggling their ears.
Product plugs abound: The emphasis in both the general product information section of Hasbro's site and the pet-centric virtual world is definitely on Pet Shop products. (One section encourages girls to create a scrapbook and wish list to "keep track of the pets you own and the ones you want.") If you do buy one of the toys in a store, you'll get a code to unlock special rewards on the site. Yet there's still plenty of fun to be had without purchasing a pet. Kids can create their own animal avatar and play fun games like Connect 4. They can also cruise around and chat -- safely -- with other users, making the virtual Pet Shop world a fun place to visit.
Online interaction: Users can chat with each other on the site using predetermined phrases or by keying in words -- but a filter blocks any inappropriate ones.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.