A Lot or a Little?
What you will—and won't—find in this website.
The site promotes friendship with an interesting and diverse group of friends.
Sex, Romance & Nudity
Sexy videos and ads in the Watchmojo.com feed above the fold on the front page.
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Products & Purchases
Tons of video and dynamic ads. Miss O merchandise, such as shampoo and hair dryers, are plentiful at the store. The main content is always below the fold.
Parents Need to Know
Parents need to know that Miss O and Friends -- a long-running online social space for girls with tons of content and opportunities to submit and publish writing -- now has a more mature, commercial, and celebrity-focused orientation. The front page features a constant infotainment video feed that plays side-by-side with ads for cars, cell phones, slippers, and Walmart. Paid memberships are no longer available, and free memberships are now separated into Level 1, for girls under 13 who can't create profiles unless they get parent permission via email, and Level 2, or the "Miss O Club": full site access for girls 13 and up. A top banner logo claims the site is COPPA-compliant and CARU-certified.
Is It Any Good?
MISS O AND FRIENDS screams Teen Beat, online version. The presentation and site navigation will entertain and engage finicky tweens, perhaps precisely because the presentation is so busy and scattered. The site's voice and tone are welcoming and hip without being snobby or clubby, all the way from headlines down to user instructions. Stuff available to anyone who logs in (Level 1) includes tons of OK games, polls, and quizzes, a huge archive of submissions from years past, and a pause-able Watchmojo.com feed with Selena Gomez, The Wanted, and One Direction videos -- some of which show kissing, dance club scenes, pictures of Playboy bunnies, and adult-level magazine covers -- along with some occasional how-to clips about cutting open fruits and vegetables.
Miss O Club (Level 2) includes the ability to win prizes, write in a "secret" diary, submit a story for the next Miss O book, upload anonymous profile photos, and write and comment for the Scoop newsletter; Kids Counsel and internship opportunities; and tons more. The site's tag line, "By girls, for girls," masks how carefully submissions are screened and moderated. Although the site is weighed down with music videos, ads, and always-below-the-fold content, the overall experience of Miss O is positive, healthy, fun, and entertaining with a little educational and empowerment thrown in for good measure.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.