MISS O AND FRIENDS screams Teen Beat, online version. The presentation and site navigation will entertain and engage finicky tweens, perhaps precisely because the presentation is so busy and scattered. The site's voice and tone are welcoming and hip without being snobby or clubby, all the way from headlines down to user instructions. Stuff available to anyone who logs in (Level 1) includes tons of OK games, polls, and quizzes, a huge archive of submissions from years past, and a pause-able Watchmojo.com feed with Selena Gomez, The Wanted, and One Direction videos -- some of which show kissing, dance club scenes, pictures of Playboy bunnies, and adult-level magazine covers -- along with some occasional how-to clips about cutting open fruits and vegetables.
Miss O Club (Level 2) includes the ability to win prizes, write in a "secret" diary, submit a story for the next Miss O book, upload anonymous profile photos, and write and comment for the Scoop newsletter; Kids Counsel and internship opportunities; and tons more. The site's tag line, "By girls, for girls," masks how carefully submissions are screened and moderated. Although the site is weighed down with music videos, ads, and always-below-the-fold content, the overall experience of Miss O is positive, healthy, fun, and entertaining with a little educational and empowerment thrown in for good measure.