The Club

Website review by
Erin Brereton, Common Sense Media
The Club Website Poster Image
Popular with kids
Safe virtual playground for tween fans of Nick characters.

Parents say

age 17+
Based on 5 reviews

Kids say

age 10+
Based on 111 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

The message is upbeat and positive. Kids can participate in virtual world "clubs" that encourage public service, plus activities related to Nick TV shows that are kid friendly. Kids are encouraged to have fun on the site and act responsibly, though some kids push limits.

Violence & Scariness
Sexy Stuff

Some users report being asked dating-oriented questions by others who subvert the site's controls by using code words.


You can't type in swear words -- and a "Dirty Phrase Checker" refuses combinations of otherwise clean words that are suggestive when paired together. But kids know how to get around these filters by substituting "clean" words for others.


NickPoints (gained by exploring the site and playing games) are used to buy virtual avatar outfits and other items on the site. There's lots of marketing for Nickelodeon shows; links to, which has ads; and ads for games based on sugary cereals, department stores, and more. Sometimes these ads look very similar to other content on the site, so even though they're labeled, younger kids might unwittingly enter an advertising "club." However, the site offers a bumper page that lets kids know that they're leaving The Club if they click on any ads that take them to advertisers' websites.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Nickelodeon has built a safe virtual community for kids to hang out in. Kids are asked to submit a parent's email address to notify mom or dad that their child has registered for the site (however, no approval is necessary to enter the site). Users can choose to chat with other registered users or only talk to people on their buddy list. Kids can't type in swear words or other offensive language -- terms must be recognized by the site's Club dictionary to appear on screen. However, kids are notorious for finding ways to evade language filters, so parents should discuss chatting options with their kids and choose chat using pre-written messages selected from a pull-down menu if there are any concerns.

User Reviews

  • Parents say
  • Kids say
Adult Written bycookiemunster January 2, 2012


ok im a kid who faked an acount..... i know im so dispicable

anyway club sucks!!!! bring back nicktropolis!!!! i mean sure its almost the same thing but nickt... Continue reading
Parent of a 17-year-old Written byyoman112 January 9, 2010
Teen, 14 years old Written byAwesome_O September 30, 2010

Ads, bad shows, and bad people.

This section of Nickelodeon's site is off-limits for children. I went into their "Club Cinema" and there was an ad that played before I went in t... Continue reading
Kid, 11 years old February 10, 2010

Not good at all

Nicktropolis is a good website,When u first get on it...U can just believe its awesome.U do believe its awesome.Wrong.I love nicktropolis,but it is just dirty..... Continue reading

Is it any good?

THE CLUB, the Nickelodeon virtual community/playground (previously called Nicktropolis) that allows kids to interact with each other in real time, has all the trappings of kids' entertainment -- games, video, and cute customizable avatars. But the site was clearly designed to offer a safe place for kids to do what they love best: hang out and talk to each other. Posts are approved before going live, and chat conversations can only include pre-approved terms.

Naturally, the site has a commercial bent -- after all, one of its main goals is to promote Nick's popular shows. However, although there are lots of references to iCarly and SpongeBob, plus plugs for other companies (like Lucky Charms cereal), the site is noticeably devoid of much Nick-themed merchandise -- which gives kids the opportunity to focus on watching video clips, gabbing, and playing games.

Online interaction: Due to strong site controls, kids' interactions on the site are safe, though some kids find ways to push the limits of the safeguards.

Talk to your kids about ...

  • Families can talk about online safety -- and what's appropriate to share on a website. What kind of information should you always keep private? How can you apply the social skills you've learned in a virtual world to life offline? How are relationships created online different and similar to those created face-to-face?

  • How can kids deal with bullying or other unwanted behavior they encounter online?

Website details

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