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Animal Jam

Beware unmonitored chat in Nat Geo virtual world.
Popular with kids

What parents need to know

Educational value

Kids can learn about plants and animals while they explore virtual ecosystems and make friends. As animal avatars, kids have free reign to visit the land of Jamaa's mountains, caves, and waterways. They can chat with other players' avatars, play games, and shop for their avatar. The social aspect of Animal Jam is its strength. Learning is limited, so kids may connect more with other players than to the planet.

Positive messages

This site teaches kids about the natural world in a play-oriented way, and it introduces them to virtual worlds through a safe, structured environment.


The storyline for this site includes a "dark force" that is stealing animals and ruining the enviornment, which may be scary for some younger players.

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Advertising here for paid memberships as well as subscriptions to the print publication National Geographic Kids. Nothing over the top or too intrustive compared with other virtual world sites pushing their paid memberships.

Drinking, drugs, & smoking
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Parents Need to Know

Parents need to know that Animal Jam is a virtual-world counterpart to National Geographic Kids magazine. Kids learn about plant and animal life while navigating through Jamaa, a land where the animals are disappearing and the environment needs help. It's fun, but while the site claims to have safe chat, privacy, and parental control features, they're not keeping up their end of the bargain. Sexual content and bullying is common, filters don't seem to catch bad language, and customer support is difficult to contact. Some of the arcade games may seem too simplistic and a waste of time considering the National Geographic brand, but the features that include information on the natural world balance out the fluff. Paid memberships are promoted, but not overwhelmingly so.

What's it about?

Kids create animal avatars with cute anonymous names made from mashups of suggested words (e.g., "Handsome Wackycat"). They then pick a place to visit, play games, meet other players, or shop. Most games don't require or reinforce knowledge of the natural world. Social activities include chatting, game challenges, visits to buddies' dens, or sending friendly Jam-a-Grams. Winning games earns gems, which can buy accessories, furniture, or a pet. New "animal jammers" be warned; Jamaa is a busy place, and new players may need to ask others for help.

Is it any good?


Since this site is a National Geographic product, it's expected to have strong nature photos, videos, and graphics; solid information; and generally be a high-quality production -- and it is. That said, if your child or younger tween isn't a strong reader or doesn't have experience with more simple virtual worlds like Club Penguin or Webkinz, Animal Jam could be a bit confusing at first. And some of the games are more arcade-style, less educational. As in most virtual worlds, players earn points that get them online money ("gems") to buy items for their avatar and avatar's home, or to play certain more complex games. Overall, a safe, higher-value-than-usual virtual world for tweens.

Online interaction: This site has a safe and very structured chat and buddy system. The rules are clear, and it's easy to ignore, block or report players who are not following the rules. As virtual worlds go, some of the online interaction is very basic and not very worthwhile, but there is enough educational content here that hopefully kids can find meaningful topics about which to interact here.

Families can talk about...

  • Families can talk about how to play nice and be safe in virtual worlds. Review the guidelines on Animal Jam together, and read Common Sense Media's Online Worlds for Young Kids Tips for more ideas.

  • Discuss Animal Jam's Play Timer feature with your kids to help them begin setting self-limits on their computer time. Check their overall time spent on the site's parental controls account. Read Common Sense Media's advice on Setting Computer Time Limits for your children.

  • Ask your kids what they're learning about animals and the environment from their time on Animal Jam. They might teach you a new animal fact or conservation idea!

Website details

Subjects:Science: animals, plants
Skills:Communication: conveying messages effectively, friendship building
Responsibility & Ethics: fiscal responsibility
Thinking & Reasoning: collecting data
Genre:Virtual Worlds
Pricing structure:Free

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Parent Written bykcoutts January 31, 2013

Warning: Unhealthy Addiction to This Game Will Take Over Your Child's Life

This is a highly addictive multiplayer online role playing game. All parents should be warned before bringing this into their lives that their children will prefer this game over eating, sleeping, exercise, and outings, and you will find yourself saying "no Animal Jam" multiple times daily. Under the National Geographic brand, you will assume this is a "safe" game, with parental controls, but that is not the issue. The problem is with addiction, and that the educational aspects of this are virtually nil, considering it is optional for the children to click on the educational facts, otherwise the main thing they will learn is materialism, as they strive to acquire possessions for their avatar. Other things they will learn are: lying, cheating, and stealing, as experienced players take advantage of new players by lopsided trades, and new players give away their passwords and thus control of their possessions to strangers. You were warned!
What other families should know
Too much consumerism
Parent Written byfaeriemoonmama July 13, 2011

Hacked in account--NO customer service, UNmoderated chat

TERRIBLE automated customer service. UNMODERATED chat. My daughter's account was hacked into by another player who lied to my daughter (she thought he was a moderator) and all her things were "stolen." Animal Jam had the nerve to send an automated response to my email complaints. I left two messages on their phone line (which is never staffed apparently) and never got a call back. We won't be renewing our account.
Parent of a 5, 8, and 11 year old Written byCassidy D. April 5, 2013

3 cheers for Animal Jam!

Animal jam is a safe fun site. It is educational and pretty safe. And you can't say anything that offensive. The games are fun and both my 8 and 11 year olds love it.everywhere you go there are new places and it is always being updated. I truly think its a good game (I even have my own account that I go on sometimes!) Everyone should play!